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Fostering Creativity in Times of Change



Creativity is critical for organisations to adapt and thrive during uncertain times. As industries evolve and new challenges emerge, the ability to innovate becomes a defining factor for success.


Leaders hold a pivotal role in cultivating an environment that nurtures creativity and encourages innovative thinking. They must champion a culture where experimentation is embraced, risks are seen as opportunities, and diverse perspectives are valued. 


Below are three essential leadership practices for cultivating innovation. Let’s dive in!


Leading by Example  


Leaders must be a role model of creative behaviours if they want to see creativity in their teams. They should be willing to take risks with new ideas and learn from failures. Participating in creative sessions shows the importance placed on innovation. Leaders that view problems as opportunities and welcome diverse perspectives encourage creative thinking.


Creating Psychological Safety


Psychological safety is essential for fostering creativity and innovation within teams. It refers to an environment where team members feel safe to take interpersonal risks, share their thoughts, and express their ideas without fear of negative consequences.


By prioritising this, leaders can create an environment where team members feel valued, respected, and empowered to contribute their best ideas, ultimately leading to greater innovation and success for the organisation.


Making Time and Space


Even with tight schedules, leaders must prioritise making time and space for creativity. They could schedule dedicated brainstorming sessions and block out individual thinking time. Leaders also enable creativity by role modelling effective prioritisation of their own time. Communicating the importance of innovation helps teams also make creativity a priority. Providing resources like training, tools or funding further supports the creative process.


Rewarding Innovation  


Leaders should recognise and reward innovative ideas to motivate continued creativity. Both small wins and ambitious innovations deserve praise. Publicly celebrating teams reinforces the value of creativity. Financial or other rewards can incentivize risk-taking. Over time, a culture will develop where creativity is seen as key to career success within the organisation.


Seeing Failures as Learning


For employees to feel comfortable taking risks, failures cannot be seen as punishable. Leaders must communicate that the goal is learning, not perfection. They should role model learning from failures and view mistakes as a natural part of innovation. Storytelling is important to share lessons from failures openly. An environment where it's safe to fail will encourage creativity.



In times of change, creativity is needed to adapt and succeed - and leaders play a key role in bringing it to life across the organisation. When done well, these practices lead to new ideas that can help organisations achieve their goals. So, in what ways do you prioritise making time and space for creativity in your busy schedule?


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