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Why Do You Need An Innovation Strategy?



I like to speak a lot about the importance of leaders setting big ambitious goals or a mission they are out to achieve, as I’ve found it's critical for innovation.  But what if you’ve set yourself a goal, what do you do next? The answer is you need an innovation strategy. When we set a mission for the organisation the challenge often lies in translating these lofty objectives into actionable, effective strategies. The good news is that a structured innovation strategy framework can provide the roadmap needed to bridge the gap between aspiration and achievement. Let’s take a look!


Set an Ambitious Mission Goal


The first step of course, is to set an ambitious mission goal that serves as a north star, guiding all innovation efforts within the organisation. This goal should be something that isn't possible to achieve with your current approach, but attainable if you reach your full potential through new ideas and solutions. Also, this goal acts as a catalyst, inspiring teams to push beyond their limits and think outside the box.


Bridging the Gap from Current to Desired Outcomes


Once we have our mission goal set, the next step is to understand where you currently stand versus where you want to go. This step involves a thorough assessment of the organisation's current capabilities, resources, and performance against the desired future state. This will help identify any gaps that need to be bridged. 


Developing a Theory of Change


A theory of change framework ensures your strategy is logically linked. It shows how specific initiatives and activities will contribute to short and long-term outcomes, ultimately achieving your mission. This provides a roadmap for stakeholders to understand how you will get from point A to point B.


Measuring Progress and Impact


Key performance indicators allow you to track whether initiatives are having their intended effect. By measuring progress regularly, you will gather and provide data for continuous improvement. Also, you can celebrate small wins and make adjustments if needed to stay on course. Outcome indicators verify whether your work is resulting in the desired real-world impact.


Collaboration with Clients and Stakeholders


It's critical to involve clients and partners in strategy development as their involvement can lead to more effective and sustainable solutions. Those directly experiencing the issues you're addressing have invaluable perspectives. Their input will strengthen the strategy and ensure it remains focused on delivering true impact.



Implementing these steps requires a commitment to ongoing learning and adaptation. It’s about creating a culture where innovation is not just encouraged but embedded in every facet of the organisation. I hope these insights help you develop a robust framework for driving impactful change.


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